Harvard Business Publishing

Several case studies are developed by DCAL team with a view to facilitate research, teaching and training. Most of these cases are published and distributed through Harvard Business Publishing (HBP) and other platforms. Until date, about 100+ cases developed by IIMB team have been distributed through various platforms. DCAL has been one of the major contributors to this number and has published 37 cases at HBP. These case studies educate managers and students not just in India but in nearly 50 countries across the world.50,000+ copies have been sold in 2017. Among the top-selling cases is DCAL’s ‘1920 Evil Returns: Bollywood and Social Media Marketing’. The link to all these cases is given below.

Case Name

Author

2021

Champo Carpets: Improving Business-to-Business Sales Using Machine Learning Algorithms

Priyank Goyal, Puneet Kapoor, Gyanesh Jain, Ashish Sethia, Dinesh Kumar Unni Krishnan

Leveraging Artificial Intelligence in a Skilling Ecosystem

Asha Vishwanathan, Kaushik Prasanna Raju, Khanij Kumar S G, Lakshmi Krishna, Naveen Kamat, Dinesh Kumar Unni Krishnan

2020

Supply Chain Analytics to Manage Blood at VHS Blood Bank

Aayushi Kalra, Shailaja Grover, Unnikrishnan Dinesh Kumar

2019

Improving Lead Generation at Eureka Forbes Using Machine Learning Algorithms

Nandhini Seth, Maupriya Agarwal, Manaranjan Pradhan and Dinesh Kumar Unnikrishnan

Fantasy Sports: A game of Skill or Chance

Dinesh Kumar Unnikrishnan, Shailaja Grover and Sharada Sringeswara

Enhancing Visitor Experience at ISKCON Using Text Analytics

R Vinodhini, S R Vigneshwaran and Dinesh Kumar Unnikrishnan

Using Markov Chain to Forecast Sales Booking

Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan

2018

Analytics Empowering Agriculture: Jayalakshmi Agro Tech

Purvi Tiwari, Shailaja Grover, Suhruta Kulkarni and Dinesh Kumar Unnikrishnan

Data-Enabled Insights from Sericulture: Jayalakshmi Agro Tech

Girish A and Dinesh Kumar Unnikrishnan

Testing Marketing Hypotheses at WSES

Dinesh Kumar Unnikrishnan

Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food

Raman Narasimhan, Amardeep Sibia, Shirsha Ray Chaudhuri, S R Vigneshwaran and Dinesh Kumar Unnikrishnan

2017

Predicting Net Promotor Score (NPS) to Improve Patient Experience at Manipal Hospitals

Kumar Rahul, Sandhya Shenoy and Dinesh Kumar Unnikrishnan

Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare

Kiran R, Arunabha Mukhopadhyay and Dinesh Kumar Unnikrishnan

Improving Customer Engagement at VMWare through Analytics

Nandini Seth and Dinesh Kumar Unnikrishnan

Marketing Transformation Using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign

Ami Shah and Dinesh Kumar Unnikrishnan

Branding and Bollywood: The Behavioral Route to Branding Films

Ami Shah, S Ramesh Kumar and Dinesh Kumar Unnikrishnan

2016

Predicting Earnings Manipulation by Indian Firms Using Machine Learning Algorithms

Dinesh Kumar Unnikrishnan; Tousif Ahmed Inayath Syed and Suresh Ganeshan

Customer Analytics at Bigbasket – Product Recommendations

Paul Abraham, Manaranjan Pradhan, Lakshminarayanan S, Ganesh Iyer and Dinesh Kumar Unnikrishnan

BMR Advisors – Competing on Quality

Suhruta Kulkarni and Dinesh Kumar Unnikrishnan

Markdown Optimization for an Indian Apparel Retailer

Deepak George, Karthik Kuram, Ramalakshmi Subramanian, Sumad Singh and Dinesh Kumar Unnikrishnan

Customer Analytics at Flipkart.Com

Naveen Bhansali, Jitendra Rudravaram, Shailaja Grover and Dinesh Kumar Unnikrishnan

HR Analytics ScaleneWorks – Behavioral Modeling to Predict Renege

Kumar Rahul and Dinesh Kumar Unnikrishnan

2015

Marketing Head’s Conundrum

Maneesh Bhandari, Pramod Kumar Bagri and Dinesh Kumar Unnikrishnan

Package Pricing at Mission Hospital

Sriram TK, Shailaja Grover, Satyabala Hariharan and Dinesh Kumar Unnikrishnan

Science of Social Influence: HP Brandclout

Srujana H M, Sudeep Chatterjee, Kratika Shakya and Dinesh Kumar Unnikrishnan

Era of Quality at the Akshaya Patra Foundation

Srujana H M, Haritha Saranga and Dinesh Kumar Unnikrishnan

Managing Linen at Apollo Hospitals

Apoorva Sara Prakash, Muthu Solayappan and Dinesh Kumar Unnikrishnan

Larsen And Toubro: Spare Parts Forecasting

Suhruta Kulkarni, Prakash Hegde, Ruchi Jaiswal and Dinesh Kumar Unnikrishnan

2014

A Dean’s Dilemma: Selection of Students for the MBA Program

Dhimant Ganatra and Dinesh Kumar Unnikrishnan

Forecasting Demand For Food At Apollo Hospitals

Sujoy Roychowdhury, Alok Shrivastava and Dinesh Kumar Unnikrishnan

2013

DosaKing: A Standardized Masala Dosa for Every Indian

Dinesh Kumar Unnikrishnan

Central Parking Services Private Limited

Abhishek Srivastav, Tanmay Gupta and Dinesh Kumar Unnikrishnan

Breaking Barriers: Micro-Mortgage Analytics

Jitendra Rudravaram, Naveen Bhansali, Swetha Murthy, Sutirtha Roy and Dinesh Kumar Unnikrishnan

1920 Evil Returns – Bollywood and Social Media Marketing

Suhruta Kulkarni, Karthika A S and Dinesh Kumar Unnikrishnan

Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail

K J Jeeson, Avadhoot Jathar and Dinesh Kumar Unnikrishnan

Apollo Hospitals: Differentiation in Hospitality

Suhruta Kulkarni, Kripa Makhija and Dinesh Kumar Unnikrishnan

A Game of Two Halves: In-play betting in Football

Dinesh Kumar Unnikrishnan, V Sandeep and H Satyabala

2012

Pricing of Players in the Indian Premier League

Dinesh Kumar Unnikrishnan and Kshitiz Ranjan

2011

Supply Chain Optimization at Madurai Aavin Milk Dairy

Dinesh Kumar Unnikrishnan, P Arun Pandian and Nachiappan S P

2010

Delivering doors in a window – Supply Chain Management at Hindustan Aeronautics Ltd.

Dinesh Kumar Unnikrishnan, Arun Manohar and G N Sripriya